← /WORK10 / 10
CUSTOMER WORK TO PRODUCT
CUSTOMBuilds on the platform APIs
SIGNALTwo projects repeat
PRODUCTIdeaScreenPlus, ReactionPlus
THE SHAPE
LaunchTWO PRODUCTS FROM CO-INNOVATION
HOW IT WAS DONE
- Ran the custom development division first, building on the platform’s APIs and data for enterprise customers, and owned its P&L.
- Two custom projects repeated, and became products: IdeaScreenPlus for idea testing and ReactionPlus for video perception.
- Ran the core two-sided platform, where community members contribute research at scale.
- Launched the first mobile survey experience in the market, on iPhone and iPad, timed to the iPad launch.
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