Every product team deserves to feel dialed.
Not sometimes. Every sprint. Not accidentally. By design.
We are Dacard.
Dacard is a company. We are based in Vancouver, BC. We were founded in 2025 by Darren Card after twenty years as a product leader across eight B2B SaaS companies.
We build DAC.
DAC is our product. The measurement system for AI-native product teams. DAC measures what matters across six functions, generates intelligent improvement items every sprint, and watches your team compound.
Why Darren built this.
I spent twenty years as a product leader before I could name the feeling that was bothering me.
I worked at eight B2B SaaS companies. I shipped hundreds of features. I hired and developed dozens of PMs, designers, and engineers. I sat in board meetings where the CEO asked "are we effective?" and I gave the answer everyone wanted to hear, even when I was not sure myself.
The feeling showed up every quarter. My team was strong. Our product did not always show it. We could ship fast. We could talk about customers with precision. We could design systems that were elegant in Figma. And then the product would land in front of a customer and feel half a step behind what we actually could do.
I called it the Translation Gap. The distance between what a team is capable of producing and what the product actually reflects in the world.
Every VP Product I have worked with has some version of this feeling. Almost none of them have a name for it. Fewer still have a way to measure it. Nobody has a way to close it systematically.
In 2025, I left my last CPTO role to build Dacard. The goal was simple: give every product team the measurement system I wished I had had for twenty years. Watch what matters. Measure it. Detect the tensions. Generate improvements. Coach every person on the team.
DAC is the result. It is what I would have paid ten thousand dollars a month for at my last four companies. It ships today for a fraction of that.
I built Dacard because I lived the problem for twenty years and got tired of not having language for it. Now I do. And I want every product leader to have it too.
What we believe.
Measurement enables freedom.
Most people think measurement and creativity are opposites. They are not. The best product teams we have seen are both disciplined and creative. The discipline is what makes the creativity possible. The 1984 Edmonton Oilers were the most structured team in hockey history and the most creative team on the ice. That is not a coincidence. That is the pattern.
Improvement compounds.
Small improvements applied consistently beat big transformations almost every time. A team that improves 0.3 points per sprint becomes a top-quartile team in six months. A team that runs a transformation program has a 70% chance of failing to sustain the change. We bet on the loop, not the leap.
Trust is a feature.
Every DAC score comes with a rubric. Every signal cites its source. Every agent action is reversible. Every autonomous decision is transparent. We do not ask you to trust DAC. We show you the evidence and let you decide.
The basics.
COMPANY
Dacard, Inc.
Vancouver, BC, Canada
Founded 2025
FOUNDER
Darren Card
CEO. 20+ years B2B SaaS.
PRODUCT
DAC is the flagship product.
How DAC works · Pricing
Most product teams are working hard.
Very few are working dialed.
Dialed is different. Dialed is the 1984 Oilers. Dialed is when the system holds, the players trust, and the work becomes a rhythm you do not have to think about. Dialed is when the team compounds faster than the market can react.
We believe every product team deserves to feel dialed. Not sometimes. Every sprint. Not accidentally. By design.
That is why we built DAC. The AI that dials your team in.
Dacard. Teams that compound.
See what dialed looks like for your team.
For teams and leaders. Free. 2 minutes.
For individuals. Free. 3 minutes.