Start free. Scale when your team is ready to compound.

DAC is free for individuals forever. Paid tiers unlock team views, cross-function intelligence, and the intelligent Linear backlog that makes your org get better every sprint.

6 minutes to your first score. Free. No credit card.

(Not 6 months of design partnership. Not a sales call before you see value.)

MonthlyAnnual

INDIVIDUAL

Know your signals.

$0/ forever

For individual contributors who want to measure and grow their craft.

✓ Personal signal assessment✓ Shareable signal card✓ Monthly re-assessment✓ Peer benchmarks at your level✓ Growth recommendations✓ Personalized learning path

Know your signals

Free. 3 minutes.

LEAD

Develop your team.

$49/ month

For team leads who want their team to compound.

Everything in Individual✓ Team aggregation (5 members)✓ Team health view✓ Practice recommendations✓ 1:1 conversation fuel✓ 1 integration (Linear or GitHub)✓ Sprint trend tracking

Start free

Upgrade when ready.

Optimize your system.

$299/ month

For VPs and heads of product who run systems.

Everything in Lead✓ Product URL scoring (100/mo)✓ Cross-function monitoring✓ Intelligent Linear backlog✓ Translation Gap intelligence✓ DAC coaching (all personas)✓ Board-ready diagnostics✓ 5 products, 3 seats, 5 integrations

Start free

Upgrade when ready.

ORG

Scale your operations.

$599

For product orgs scaling across teams.

Everything in Leader✓ 25 products, 10 seats✓ 20 integrations✓ Cross-team pattern analysis✓ API access✓ Custom framework overlays✓ Agent studio

ENTERPRISE

See the full picture.

Custom

For CPTOs and investors running portfolios.

Everything in Org✓ Portfolio view across products and teams✓ SSO / SAML✓ CRM integration✓ Financial correlation✓ Investor and board reporting✓ Dedicated customer success partner

Talk to Darren